Antics Digital Marketing System (DMS)

Customer journey automation

Powerful features in a single, fully-integrated solution

Antics DMS™ is a powerful marketing automation solution that can make your marketing initiatives more meaningful, relevant and engaging for your customers or patients — and more effective for you.

Microsites, portals and landing pages

Create secure, template-driven microsites, landing pages and sophisticated password-protected portals with automatic account validation and password features, gated content, event registration and more.

Emails and text messages

Send personalized emails or texts to entire audiences, trigger messages to a single user in real time when they meet conditions you define, and create drip campaigns with automatic follow-up messages. Users can even set their own schedules for things like reminders.

Intelligent forms and surveys

Easily add forms and surveys, with powerful features such as progressive profiling, dynamically branching surveys and Intelligent Interview™, where questions are automatically customized for each user based on their prior responses or actions.

Behavior tracking

Track customer touch points, including clicks, page views, form submits, downloads, email opens, even interactions that occur outside the system such as purchases.

Real-time segmentation

Segment users in real time based on a combination of demographics, responses or behaviors. When users enter or exit each segment, you can trigger actions such as sending an email, customizing the content of a web page or updaing your CRM.

Dynamic content

Create content for your web pages, emails, texts or mobile apps that can change automatically in real time to be more personalized and relevant for each user.

Multivariate testing

Test content for effectiveness — from single words to entire pages, images and even styles such as colors. Antics DMS automatically tracks which version performs best, and can automatically select the most effective version after the test period.

Lead scoring

Identify your most valuable users, with multiple concurrent point systems, and real-time triggered notifications or data exports to your CRM when users act or respond based on rules that you define.

Loyalty and rewards

Create robust loyalty/rewards programs with program-wide or personal caps and rolling point-expirations. Award points based on any user actions — even things outside the system such as making purchases.

Incentive-based refer-a-friend

Turn your customers into a source of new leads. Customers get a personalized portal to refer others, check the status of people they've refered and track their rewards for participating.

Easy integrations

Antics DMS plays well with others. It's integrated with Facebook, Salesforce, Netsuite, PSKW and more. With its built-in OAuth 2.0 client and server capabilities, setting up single sign-on is also a snap.

Dashboards and reports

Customizable dashboards allow you to track the effectiveness of your marketing efforts. You can create reports to automatically run on a schedule and have Antics DMS email them to your stakeholders.

That's a long list of powerful features, and we haven't even come close to describing them all! Split audiences, solution finders, anonymous user tracking, a targeted ad server, integrated localization, dynamic page flows — the list goes on. Schedule a demo today and we'll show you the entire system.

What can you do with Antics DMS?

From acquisition to loyalty, Antics DMS lets you create the perfect personalized experience for each customer or patient throughout their entire journey.

Engagement

Start a dialog and get to know your customers.

Start with an email or AdWords campaign, then add personalized landing pages with dynamic content. Turn on lead scoring and add a drip sequence. Notify your sales team or update the customer record in your CRM. Field a survey. Create a Tell-a-Friend campaign.

And that's just the start.

Next, enable rewards and let customers track their points. Learn more with progressive profiling. Create a thought-leadership program and track customer engagement with your posts. Tie in your Facebook campaigns. Send customers offers. Target ads or retarget content based on their interests.

Every customer action and response is tracked in a single, centralized database. All your campaigns can leverge this real-time data to build and stengthen your customer relationships.

Mobile Engagement

Add the power of intelligent, data-driven marketing to your mobile apps.

Instead of static mobile content, Antics DMS brings automatic real-time customer segmentation, personalization, dynamic content, multivariate testing, loyalty and rewards, and more to your mobile apps. Instead of waiting for developers to release a new version of your apps, you can update app content instantly anytime you want — even automatically — and target different content updates at different audience segments.

Better than mobile-only solutions.

Because Antics DMS works across channels, an action users take on your website or in an email can instantly personalize their experience in your mobile app — and vice versa. Core functionality such as username and password accounts, password resets, profile updates are centralized and work across channels, so not only is it faster and easier to develop your apps, the customer experience is seamless, too.

Healthcare & Pharma Marketing

Digital patient engagement for pharma

Antics PatientHERO™ solutions combine the power of Antics DMS with our professional managed services to create personaized patient experiences, taliored by disease state, phase of patient journey, preferred language and more.

Brand leadership for healthcare professionals

With Antics DMS, you can create automated digital marketing programs for healthcare professionals that establish your brand as a category leader and support the efforts of your sales team. With surveys, automated email and embedded customized apps, your program can deliver educational content, printed materials, video and interactive tools that keep your brand top of mind between rep visits.

Loyalty

Take retention and loyalty to a new level.

Antics DMS's robust loyalty features make it easy to weave loyalty through every customer touch point or experience. You can quickly customize your programs to deliver real-time rewards for a wider variety of customer engagement activities.

Antics DMS uses data from multiple sources combined with business rules you define to instantly reward customers for engaging with your brand. With cross-channel synchronization, customers track their rewards in a personalized loyalty site or mobile app and stay updated through personalized messages on your web site, email, text messages or in your mobile apps.

Cause Marketing

Magnify the power of your corporate giving.

Get your customers or employees involved in your corporate giving. Antics DMS can automate your cause marketing or social responsibility program while building brand affinity and loyalty — especially in regulated industries like Pharma where traditional loyalty programs are challenging to develop.

Corporate giving with all the benefits of a loyalty program.

Like a traditional loyalty program, people can earn points for engaging with your brand — by making a purchase, playing a game or taking a quiz, downloading an app, referring a friend, and more. The more people engage, the more points they earn.

But unlike a traditional loyalty program, the points benefit charities. They can be used as votes to promote charities or causes that your customers or employees care about, or as "coins" that they can donate directly to your chosen charities or causes.

Partner Portals

Boost your partner program's ROI.

Antics DMS can help you grow your channel marketing program and maximize its value by attracting and supporting partners.

You get a secure, fully-customizable, cross-channel portal to help automate partner applications and renewals, communications, co-marketing support, promotions and delivery of reports to your channel partners.

Help your partners drive more sales.

Antics DMS is a single system that hosts your public and private web sites, manages content in your mobile app, segments partners automatically, sends scheduled or triggered email and text messages, provides access to customized interactive tools, and delivers relevant materials to each partner across digital channels.

Looking for ideas?

We work with product and marketing teams to create strategic, customer-centered digital experiences. With a culture inspired by creative learning, design thinking, rapid development and flexibility, our expert team is efficient, professional and highly responsive.

Antics PatientHERO™

Digital patient engagement solutions for pharma

Improve patient engagement, adherence and retention by adding an Antics PatientHERO™ solution to your patient support and marketing programs. Learn more

Custom marketing solutions

We help develop marketing strategies, and use and create technologies to approach business challenges in new ways. From consumer engagement to sales tools, cause marketing to crowdfunding, our solutions enable unique customer and patient experiences and new selling models. Learn more

A smarter marketing funnel

Many marketing solutions use complex linear flow charts to describe how campaigns are supposed to work: send an email, wait a few days, send another email, and so on. This funnel approach works by pushing a bunch of people in one end, and hoping that a few will follow your flow chart and dribble out the other.

But Antics DMS takes a different approach — a non-linear approach. Instead of hoping customers will adapt to your funnel, your funnel adapts to them.

A few of our clients

Integrated with world-class solutions

The power of one

When marketers have a great idea for engaging customers and enhancing the customer journey, the solution usually requires you to cobble together six, seven or more separate systems, or embark on an expensive, time-consuming and risky software project, requiring IT involvement, teams of engineers and months of costly development.

Using separate siloed systems is not only costly, it also limits what you can do and how quickly you can respond to customers — and that means missed opportunities.

With Antics DMS you get one, fully-integrated, easy-to-use marketing solution, right out of the box. It makes it fast and easy to create loyalty programs, lead generation and nurturing campaigns, content marketing campaigns, thought leadership programs, social giving programs, email campaigns, customer and partner portals and more, without IT help or writing a single line of software.